According to recent studies, do you know what platform turned out to be best to interact with customers, not Instagram or tiktok? It’s none other than Email.
Over 86% of the customers are more likely to get promotional emails monthly. Email is a wonderful way to confirm a sale, remarket or show the products. It’s a wonderful option across generations. It enables businesses to reach more audiences effectively, especially e-commerce brands. Here in the article let’s see why and how email marketing is needed for the commerce brand.
Why is Email Marketing important for an Ecommerce brand?
Ecommerce email marketing is nothing but a method where we use emails for promoting products to new or existing consumers. It is slightly varied from typical email marketing. Ecommerce ownownerll focus on transactions, and order emails along with promotional ones. Let’s see why an E-commerce business needs Email Marketing.
1. Develop a Connection
If your customer loved your website right after they visited it. But they can simply forget it and move on to another site if you didn’t use any friendly reminders. So, to stay in touch with them always and to stay on top of their mind when you get to know budget email marketing can be your ideal option.
Email marketing provides a way to get into the inbox of consumers without interrupting or getting obstructive. This develops a lasting & consistent connection between you and the consumers. It is a vital factor for every successful business.
2. Boosts Conversion with Segmentation
Converting people with email marketing is quite simple if you do it right. The finest way to develop email conversions is just focusing on segmentation. Build segments of the list depending upon the data you gathered over consumers. You can send a customized email to a certain buying behavior or geographic region. When segmenting you could draft emails that are only written just for the recipient. But hundreds of people will get the same email.
Personalized Emails involve the name & address of the consumer. Segmentation will boost engagement through the following emails types:
- Customer satisfied emails
- Retention emails
- Shopping cart abandonment emails
3. Emails are personalized
The main goal of email marketing is getting in personal touch with the consumer. Always offer value, and stay connected via the content. So, your consumers can feel they belong to the brand. According to the 58% of profits can be produced from targeted emails whereas 70% of people say they only interact with customized messaging. Making the email customized is a high take. There can be several spam emails received by the customer. You can find many options to personalize emails. It’s not needed to include adding names manually. Choosing Email tools that send emails by generating a name, and brands, all by themselves automatically.
Because personalized emails offer a real opportunity for reminding consumers about brands and services. Irrelevant content leaves unsubscriptions. A Shopify plus agency can be helpful to bring value and information to the brand.
4. Finding Inactive Customers
Every brand has enough inactive customers. It’s an unavoidable problem even for popular brands too. They can forget about you or go for good. However, to make the most of your list you should know who you are handling. So, try to send a reactivation email to the consumers who never opened a newsletter from you. This even applies to people who never bought any product from you for a few months.
By using reactivation emails you can inactivate customers who are more likely to buy. If they open the email but didn’t buy anything, still you can know that they are thinking about your products. If you didn’t find any response after sending reactivation emails then remove a few inactive ones from the list. That makes you look more at the people who are ready to buy than the ignored ones.
5. Improves Brand Awareness
Developing awareness about your brand drive consumers to your services more than others. When you made the brand visible not only people can learn about you, but that could also generate unknown curiosity among consumers. Emails are the main reason behind pushing the curiosity of customers.
That keeps them interacting with the business. For holding customers’ interest send emails about updates, market news, expert solutions, and more. Don’t show that your brand is all about sales. Show about your staff and customers. And in middle send emails about the products that help you keep the brand on top.
6. It’s cost-effective
Do you know that email marketing & campaigns are cost-effective So, can I run email campaigns with zero dollars? Well no. Because you should pay for the employee’s salary who creates emails. And invest in the tool you are utilizing for creating emails. Email. campaigns aren’t like paid advertising where you should pay for each click. By email, you could present your products & services to the people without investing anything in it.
By the way, you don’t need months to create an email campaign. Just spend 1-2 days creating the email content. Now, set up a workflow to get triggered by a specific action. So, no need to create more content or spend more time on each lead. You can simply sense after it gets triggered. That decreases the chance of doing mundane tasks.
7. Measures Results
The best thing about email marketing is that it can track and measure the results. So, all your information strategies aren’t going to depend upon the sixth sense. But the detailed data is used for making great predictions of what advertising work can work for you. For example, if the email companies are successful it means specific elements of the promotional means are not that effective. So, something wrong happened in the email copy, subject line, or offer. Email marketing provides a great way to track email engagement that includes open rates, the number of emails sent, and CTR.
Conclusion
Finally, email marketing is a great and essential method for generating revenue for Ecommerce markets. Whether you are just starting your e-commerce journey or ruling it, Email marketing can be a great game changer for you. A Shopify Plus agency can get handy for creating a personalized email marketing strategy to grow exponentially.
